My name is Shaun Docherty, and I’ve been living with hair loss since the age of 20. I know first-hand how deeply it can affect the way men see themselves. For me, it was never about vanity, it was about regaining self-assurance and removing the stigma around taking control of your appearance.
What I found in the market was disappointing: misleading claims, cheap ingredients, and quick fixes that never lived up to their promises. Rather than accept this as the norm, I set out to create something different.
To make Densifol a reality, I sold my house and invested £40,000 of my own money into creating a brand I believed in. Did I know anything about building a brand at the time? Absolutely not. Was it a huge risk? Without question. But I did it because I am my own customer.
I’ve lived this struggle. My hair loss is severe, and I know what it feels like to waste money on rubbish products that don’t work. I know the disappointment. I know the problems we all keep running into. And I know just how bloody expensive these so-called “premium” brands are — charging £20 or more for cheap cotton fibres dressed up as something special.
Well, that stops now.
Densifol is here to change the game. I’ve created a hair fibre that’s genuinely premium — made from the finest keratin fibres for a flawless, natural finish — but at a price that’s honest and fair. Confidence shouldn’t come with compromise, and it shouldn’t come with a luxury price tag either.
This is more than just a brand to me. It’s my journey, my risk, and my promise to every customer out there: you deserve better — and with Densifol, you’re going to get it.
At Densifol, our mission is simple: to do better. Too many men have been let down by overhyped, overpriced products that don’t deliver. We believe everyone deserves access to premium fibres they can actually afford — fibres that blend naturally, last all day, and restore real confidence.
We want every customer to look in the mirror and think, “This works.” That’s why we use only the highest quality keratin fibres and remain fully transparent about what goes into every bottle. No fillers. No gimmicks. Just results you can trust.
Densifol exists to prove that confidence should never come at a ridiculous cost — it should be honest, accessible, and life-changing.
Our vision is to change the way people see hair fibres and themselves. We’re moving beyond empty promises and overpriced quick fixes, towards a future built on quality and transparency.
By setting new standards for honesty in the industry, we aim to ensure that confidence is always within reach. Densifol will always represent authenticity, accessibility, and transformation — because true confidence should belong to everyone.
Experience luxury hair fibres, available in 10+ colours, designed for natural coverage, lasting density, and confidence.